Seeking lost East End toy manufacturers by studying copies of GAMES & TOYS, a trade publication from 1917, in the Young V & A Archive in Bethnal Green, I was struck by the irony of the tragic contrasts in this magazine – where celebratory warlike advertisements selling toy guns and tanks to boys sit alongside features promoting ‘patriotic’ companies employing wounded soldiers in toy manufacture.
Images courtesy Young V & A Archive
You may also like to take a look at