Seeking lost East End toy manufacturers by studying copies of GAMES & TOYS, a trade publication from 1917, recently in the Victoria & Albert Museum Childhood Archive in Bethnal Green, I was struck by the irony of the tragic contrasts in this magazine – where celebratory warlike advertisements selling toy guns and tanks to boys sit alongside features promoting ‘patriotic’ companies employing wounded soldiers in toy manufacture.
Images courtesy V & A Museum of Childhood Archives
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