Click on this map to enlarge it and explore
The East End Trades Guild commissioned this map from cartographer extraordinaire Adam Dant, featuring the independent shops and small businesses of the East End. Twenty thousand copies have been produced by Herb Lester and printed by Calverts of Bethnal Green, and Adam’s original artwork will be exhibited at Pelliccis’ Cafe this Friday and Saturday. You can pick up your free copy there and at any of the places featured on the map as part of East End Independents Weekend 1st, 2nd & 3rd December, encouraging everyone to support their local shops and businesses.
Adam Dant with Nevio & Anna Pellicci photographed by Sarah Ainslie
“The map is a panorama of the East End and what makes it tick, from cafes, mechanics, independent shops and traditional trades to new industries – there’s a whole range. It is a trompe l’oeil noticeboard with stuff pinned on; keys, receipts, photos and invoices. Using a corkboard effect and layering maps and pictures on top proved a good solution when we have so many trades to feature in the East End.” – Adam Dant
The founding members of the East End Trades Guild photographed by Martin Usborne
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